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精锐教育学科教师辅导讲义 年 级：高 课时数：3 辅导科目：英语 课 题 教学目标 教学内容 Step1：Greetings … have u got? 2、Is there sth important\special\interesting happening this week? Step2：Assignments checking Revision The assigned exercises on the previous handout. Step3： What Is Advertising? Its said that today more than $400 billion a year is spent on advertising worldwide. Beyond that the economic impact of advertising touches just about every consumer-product industry, from cars to chocolate. An advertisement reaches its consumers by means of TV and radio broadcasting, newspapers and magazines, direct mail, billboards and posters, the Internet, and many other forms. In fact, it is widely recognized that the global economy is being driven to a great extent by advertisements. A successful advertisement involves at least three things. The advertisers will first of all identify the market. That is, they need to work out who will buy the product in question. Then having identified the market, they will work out the best way to meet the needs of this market. So they will take into account a number of desires or worries the target consumers may have. Do they have the desire to be popular? Are they afraid of falling ill? Lots of questions like these might be raised. Finally, they will design the advertising programme. That is, they will study what words and images their advertisement should contain and what slogans they intend to make use of. Then celebrities are sometimes employed and invited to back up the product. Scientific data are often quoted as a means of adding truthful value to the advertised product. In everyday life consumers have seen lots of successful examples of advertisements. For example, Kodak, Nike, Coca-Cola, and McDonalds are all very successful in attracting and selling to their customers. However, there are also many examples of advertisements that do not seem to reach the expected goal. One such example was related