IT行业品牌影响与售后服务探析.docVIP

IT行业品牌影响与售后服务探析 　　摘要：本文通过对联想及其竞争对手惠普的电脑品牌进行调研，对其品牌影响力及其售后服务情况进行了详细的对比分析，并提出了以提升产品品质增强品牌影响与售后服务的要点。 　　关键词：联想；惠普；品牌；售后 　　IT industry brand influence and after-sales service 　　-- based on the research of lenovo and its rivals hewlett-packard 　　DengYanQiu 　　（institute of yibin yibin （644000） 　　Abstract： this article through to lenovo and its rivals HP computer brand investigation， brand influence to its and their after-sales service situation has carried on the detailed comparative analysis， and put forward to improve product quality to enhance brand influence and the main points of after-sa