英国邮政新业务重点.docVIP

英国邮政2011年业务重点 28 Feb 2011 1. Service update for customers this weekend General update We are pleased to be able to say that delivery and collection of mail should take place across all parts of the country on Saturday. Operational modernisation Were investing ￡2 billion in modernising our business, to maintain a reliable and effective service to you. Find out what change may be happening in your part of the country at the moment by visiting: /opsmodernisation International mail services International mail is moving into and out of the UK as is normal for this time of year Adding direct mail to the marketing mix increases payback by up to 20% Combining direct mail with other marketing activities increases campaign payback by up to 20%, new research has shown. The study – Meta Analysis of Direct Mail - analysed the performance of campaigns from 260 companies, measuring return on investment of activities with and without direct mail. It showed that adding direct mail to a campaign increased return on investment from an average of ￡2.81 to ￡3.40. The study, by Brand Science, also revealed that online and outdoor marketing channels achieved the highest uplifts in success when integrated with direct mail. Outdoor was 44% more successful, while online components of campaigns paid back 62% more when direct mail was included in the marketing mix. 3. Royal Mail announces annual stamp price rises for April 2011 Royal?Mail has announced its annual stamp price rises which will take effect from?April 2011. Following these increases, UK stamp prices for standard letters weighing up?to 100g will continue to be amongst the lowest in Europe.?The?announcement follows Postcomm’s decisions, published on 8 November, when the?regulator said Royal Mail could increase the price of stamped mail services by?10% on average and individual stamped mail services by up to 13%. The overall? increase to stamped mail prices will add around 7p to the average UK household’s? weekly spend of aro