电子杂志的界面计探讨.doc

创造沉浸式个性化阅读体验 Creating Immersive and Individual Reading Experience ——电子杂志的界面设计探讨 Discussion on the Interface of Digital Magazines 顾群业 内容摘要 以Flash技术为基础，集合了图片、文字、音视频、动画等多种视觉元素的电子杂志，仍将不断整合各种媒体技术，为读者创造一种沉浸式、个性化的阅读体验。本文以“媒介融合”为理论基础，通过对电子杂志界面特征的探讨，提出了引入虚拟现实技术的发展思路，并提出电子杂志界面设计的原则及建议。 Subject: Based on the Flash technology, digital magazines with pictures, text, audio and video materials, animation, etc. never stop combining various media technology to give readers an immersive and individual reading experience. Based on the theory of “Media Convergence”, the article discusses the features of digital magazine interface and then puts forward the idea of introducing virtual reality technology. The article also puts forward principles and suggestions for the design of digital magazine interface. 关键词 电子杂志 界面设计 虚拟现实 沉浸式 阅读体验 Keywords: Digital Magazine Interface Design Virtual Reality Immersive Reading Experience 一、相关概念的界定 1、电子杂志的概念 在微型计算机平台上运行的电子杂志，目前包含三种类型：第一种是传统杂志的数字化存储形式，如许多杂志的网络版，各种电子书，以及期刊数据库等；第二种是网站内容的杂志化包装，比如各种通过电子邮件形式发布的电子杂志等；第三种是新型的多媒体电子杂志，以Flash技术为基础，集合了图片、文字、音视频、动画等多种视觉元素，在引入虚拟现实技术后，将逐渐成为网络时代一种成熟的体验性阅读媒介 。本文所指电子杂志，侧重于第三种类型。 1. Definitions of related conceptions i) Conception of digital magazines Digital magazines, which runs on PCs, includes three types: the first one is digital storage of traditional magazine, such as web edition of various magazines, digital books and periodical database, etc.; the second one is magazine-typed websites content, such as various digital magazines published through e-mail; the third one is new type multimedia digital magazine, based on Flash technology and combined with various visual elements like pictures, text, audio and video materials, animation, etc. By introducing virtual reality technology, it has become a mature experimental reading medium in the internet age. The digital magazine in this article is mainly about the third one. 2、关于“界面” 有人认为只有在屏幕产品中才存在界面设计，其实这是一个片面的认识。界面也不仅仅指图形界面。本文中“界面”的概念，是指交互的载体，例如电话的