美拓高端五金品中国推广设计.doc

美拓高端五金品牌中国推广设计 项目背景：欧兴铜业是全国经济实力百强县--玉环县的骨干企业之一，主要生产各款门把手，锁具及家用五金，所生产的门把手与锁具远销中国及世界其他27个国家和地区，所拥有的知名品牌也在国际市场上名闻遐迩。应企业战略营销需求，欧兴引进了美拓品牌，以进一步开拓海内外市场。 项目挑战：在设计之初，我们就考虑到国际品牌的本土化进程，我们分别以品牌文化、品牌核心理念、品牌产品特征为侧重点进行创意设计，决定寻求一个突破点集中创意。在这一过程中，我们发现欧兴“美拓”的锁具都极为精致高雅，美观大方，具有厚重的金属质感，与其核心价值与文化理念都有着许多相同之处，以此为突破，最终创造出了一系列的品牌设计推广方案。 解决方案：整体推广设计表现了国际品牌美拓的产品品质和服务的标准；通过中性金属色值，体现了品牌所传达出的典雅与高贵气质，与美拓品牌所诉求的中高端目标人群的定位相吻合。  source of inexhaustible power and to promote economic and social development. County upper and lower must station in global of height, more deep awareness technology innovation, and talent intelligence of major meaning, zoom talent on development of support role, constantly push city WCB two learn a do learning arrangements specific programme for ensure two learn a do learning education made effectiveness, promote global members consciously respected Constitution, and comply with party rules, with XI General Secretary series important speech spirit armed mind, and guide practice, and promoted work, do qualified Communist, according to Communist XX provincial Organization Department issued on two learn a do Learning arrangements of specific programme of notification (x group pass (2016) 15th,) and Communist XX Municipal Office issued on in city members in the carried out learn Constitution Party rules, and learn series speech, do qualified members learning education implementation programme of notification (x do (2016) 12th,) spirit, according to distinguish level, and has targeted solution problem of requirements, now on learning arrangements proposed following specific programme. Learning requirements, on all party members to study the party Constitution and party rules and unify the XI series of important speech, General Secretary, speech learning series to deepen understanding of the Constitution Party rules, Constitution Party rules in the deep insight series address the basic spirit and practical requirements. 1. study the party Constitution and p