英语商标的翻译业论文.docVIP

 Contents Abstract 1 1. A brief introduction of trademark 3 1.1 Definition of trademark 3 1.2 Classifications of trademark 3 1.3Functions of trademark 4 2. Principles of translating trademark 4 3. The methods of the Chinese translation of English trademarks 4 3.1 Transliterations 4 3.2Literal translation 7 3.3 Paraphrase translation 8 3.4 Semi-literal and semi-transliteration 9 3.5 Combinations of transliteration and paraphrase translation 10 3.6 Other strategies 11 4. Conclusion 13 References 14 Acknowledgements 14 A?Brief Analysis of Translating English Trademarks Yin Dahong Abstract: Since China entered the World Trade Organization (WTO), the trade rations between China and the other countries have gone a step further. A great number of foreign products pour into Chinese market. How to give better publicity of the goods, and then comes the translation of English trademarks indispensible. In order to get the Chinese market competitive, the translation of their trademarks is very important. Great emphasis is laid on the choice of trademark not only to attract the consumers’ attention but also realize its ultimate goal — to promote sale, because a successful trademark will bring more advantages for enterprises. The task of trademark translation is to create desirable names to promote their products. The translators are required to create trademarks that can convey the messages of the original ones appropriately and be accepted by Chinese consumers. This thesis, introduces the general knowledge of trademarks briefly and the principles of trademark translating. Then talks about several methods of translating trademark names, and gives some examples to explain the methods are workable. Key word: English trademark translation method 浅析外国商标的翻译策略 尹大红 摘要：自从中国加入世界贸易组织后，中国与世界各国的贸易关系进入了一个新的台阶。大量国外商品涌入中国市场。怎样让这些商品得到更好的宣传呢，商标的翻译问题就必不可免的出现了。为了使中国市场具有竞争力，英文商标汉译就显得尤为重要。为了吸引消费者的注意力，实现其促销目的，商标命名者十分注重商标名的选择，因为一个成功的商标名能给企业带来更多的优势。商标名翻译者的任务就是创造理想的名字来推销产