transactional marketingrelationship marketing1.pptVIP

Transactional marketing versus Relationship marketingin retails Marketing strategy Group: 23 Prepared by Yue Zhang(Amy) every day low prices  -----Wal-Mart to create value for customers in order to earn their lifetime loyalty ------Tesco Definition single transaction maximizing profit expand sale volume product feature Transactional Marketing Relationship Marketing establish and develop relationship maintain relationship high customer service repeated transacti