上海一汽收购双龙案例分析(英文版).ppt

上海一汽收购双龙 中国汽车业海外收购的第一案 上海一汽简介 Shanghai automotive industry Corporation （SAIC）, is one of Chinese largest auto group. 上海汽车工业(集团)总公司简称“上汽集团”，是中国四大汽车集团之一 双龙汽车简介 SSANG Yong Motor Company is one of ?the biggest car company in Korea,(as big as Hyundai, Kia, Daewoo and Ssangyong) . Founded in the 1950s, it is a?car manufacturer ?which excels in ?SUV??production?, ?and has a reputation of world class SUV expert. 双龙汽车公司(SSANG YONG Motor Company)附属韩国双龙集团，是韩国四大汽车公司（现代、起亚、大宇、双龙）之一，创立于20世纪的50年代，是一家以研发和生产SUV为主的汽车厂家，有着“世界级SUV专家”的美誉。 上汽收购双龙事件始末 In 2003, Ssangyong Motor Company ?wanted ?to sell their shares. They invited a number of overseas companies to come to bid, and selected ?the appropriate ones. 2003年下半年，双龙汽车公司欲出售股权，遂邀请多家海外企业前来投标，从中遴选合适的购买对象。 上汽收购双龙事件始末 On October28, 2004, SAIC ?bought?48.92% ?of ?Ssangyongs ?stakes at a price of $5 billion, and Ssangyong became ?a brand of the SAIC. Whats more, in the next year, SAIC increased the holdings of Ssangyong shares to 51.33%??through the trading of securities market, becoming an absolute stock-controling shareholder. 2004年10月28日，上汽以5亿美元的价格，双龙48.92%的股权，双龙成为了上汽旗下的一个品牌；次年，上汽通过证券市场交易，又增持双龙股份至51.33%，成为绝对控股的大股东。 上汽如何失去对双龙的控制权 2007年之后，国际油价走高，而SUV耗油量大，双龙在韩国的销售业绩下滑。 Since 2007, the international oil price went up. ?And because SUV is a kind of oil-consuming cars, Ssangyongs?sales declined?rapidly. 上汽如何失去对双龙的控制权 而且双龙汽车品牌在我国并不被消费者认可，在我国也没有打开销路。 Whats worse, the??brand?of?Shuanglong automobile?is rarely known by Chinese consumers. In our country , the sales were also negative. 上汽如何失去对双龙的控制权 In 2008, the outbreak of the financial crisis led to the exhaustion?of Ssangyongs cash flow. Therefore, SAIC and Ssangyongs managers decided to carry out the policy of less workers and simpler administration, which meant shrinking the company structure, ?cutting staff and shrinking the production lines. However, this was strongly opposed by the Ssangyong workers union. Members ?of Ssangyong workers union even detain ?the Chinese ?person