新視野大学英语视听说教程电子教案IIUnit41.docVIP

PAGE 4 章节 章节名称 Unit Four Beware of ads! 授课时间 第一次课 授课 学时 2 教学 课型 理论课 教学目的 与要求 目的：Grasp some new words and some expressions on ads. Let students talk the great around them freely. 要求：The students could recite the new words and expressions. They could talk about the topic freely. 教学重点 New words and expressions. Talk about the topic freely. 教学难点 Design an ads for a good or sth. 教学方法 Ask the students to answer some questions. Give a topic and ask the student to discuss it. Read the passage on textbook and ask students to make up a dialogue. 时间分配 教学导入（15mins） Part I: Lead-in Work in pairs. Read the adverstising slogans of Coca-cola during different years and decide on the most appealing slogan. Design a new slogan for Cola-cola and share of it with the class. 教学讲授（70mins） Part I: Learn the New Words and Expressions Part II: Listening skills Part III: Listening in Task one: The influence of advertising Task Two: A job ad for a friendly employee Task Three: Don’t even think about it 教学小结（5 mins） 教 学 进 程 与 设 计 Teaching Steps Step 1. Lead-in Ask and Answer: 1. Work in pairs. Read the adverstising slogans of Coca-cola during different years and decide on the most appealing slogan. Design a new slogan for Cola-cola and share of it with the class. Teaching Tips: In case the students do not have much to say on the topic, you can display the following tips on the screen for about two minutes. Then switch off those tips so that the students will talk about the topic on the basis of what they remember. Step 2: Learn the new words and expressions Assignments 1.We lead．Others copy． 2 .Let us make things better. (Philips) 3 .No business too small, no problem too big. 4. Impossible made possible． 5. Just do it. 6. Good to the last drop． 7. The choice of a new generation. 8. Take TOSHIBA, take the world. Advertising Advertising is an important part of marketing. Very few companies are able to sell a product without advertising. It is possible,