网络营销方案2 绯色团队.docVIP

目录 一、前言······························ 二、网络营销环境分析·················· （一）市场环境分析··························· （二）企业形象分析··························· （三）产品分析······························· （四）竞争分析 ······························ （五）消费者分析····························· 三、SWOT分析························ 四、网络营销方案······················ （一）营销目标和战略重点······················ （二）产品和价格策略·························· （三）渠道和促销策略·························· （四）客户关系管理策略························ 前言 随着互联网的高速发展和电脑的世界普及化人们使用互联网的人数和次数越来越多。 网络逐渐成为人们生活和工作中不可或缺的服务工具，在这个基础上网络营销便逐渐开始其强大的市场作用。在中国网络已经成为继电视媒