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- 2016-12-21 发布于北京
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^诺基亚国际营销案例分析(英文版)
NOKIAGLOBALMARKETING---STPanalysissystemContentssummary196519671991now1999Nokia’firstcenturyThemovetomobileMobilerevolutionNokianowAboutNokia4PThemarketofAfricaAhugemarket----about100,000,000usersnow,only9%ofthewholepopulation.Thedemandissharplyincreasing,especiallyamongtheyoung.Mostareunderdevelopedordevelopingcountrieswithlow-levelcommunicationtechnology.NokiainAfricaMonopolistposition----a34%marketshare.Targetingatyoungpeopleandordinaryfamilies.Emphasisonit’slow-priceandgoodquality.Mostofitsproductissuedarebarphonewithsimplefunctions.SegmentationandlocalizationEgyptSouthAfricaKenyaEgyptPass
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