BasicKnowledgeofBusinessLetterWriting.pptVIP

Basic Knowledge of Business Letter Writing In today’s highly developed and toughly competitive society, communication between individuals and groups is becoming increasingly frequent and important. It serves to pass on information, to express ideas or to exchange feelings. Generally speaking, the function of a business letter is to get or to convey business information, to make or to accept an offer, to deal with various businesses. The business letter is the principal means used by a business firm to keep in touch with its customers; customers form their impression of the firm from the tone and quality of the letters it sends out. Good quality paper and an attractive letterhead play their part in this, but they are less important than the message they carry. The whole secret of good business letter writing is to write simply, in an easy and natural—like one friendly human being talking to another, to make your letters then, sound as much as possible like good conversation. You wouldn’t say on the phone “It is regretted that the goods cannot be delivered today”. You would say “I am sorry we cannot deliver the goods today”, so why not say it when you write a letter? In order to write a good and effective business letter one has to remember some important writing skill. Requirements to the Writer If a business letter is to achieve its purpose, the writer should have （1）a good command of standard English （精通标准英语）； （2）knowledge of business theory and practice （通晓贸易理论与实务）； （3）knowledge of technical terms （通晓专业术语）； （4）knowledge of psychology （掌握人的心理）； （5）skills in salesmanship（掌握熟练的推销技巧）。 There are several acceptable styles for business letter writing. The most popular forms are full-block, indented，semi block, modified block and semiblock style with indented paragraphs. Full-block style Indented style Modified block style In this style, paragraphs are not indented. The “Date”, “Complementary Close” and “signature” are aligned slightly pa