沃尔玛超市的国际营销.ppt

Three part Part one : What is Wal-Mart Part two : Wal-Mart Marketing Strategy Part three : How is Wal-Mart going gobal What is Wal-Mart World’s biggest retailer Sells Grocery General Merchandise Fast Food Outlet Pet Shop Also feature hair and nail salons, a video rental store, a family fun center, a branch of a local bank Fast food outlet Pet shop Wal-Mart’s turnover Wal-Mart Marketing Strategy What Wal-Mart does to achieve those values Competitively Reduced Cost (Puts All Gains Savings Into Reducing Prices) Consumer-centric Sales Localization Co-operated Suppliers Store-manager Autonomy