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ANTOR Tourism EDB SeminarBRITAIN
ANTOR Tourism EDB SeminarBRITAIN Jane Fong Manger, Hong Kong and Southern China VisitBritain Agenda About VisitBritain Travel Statistic About Britain Strategy and Marketing Sustainability History of VisitBritain British Tourist Authority (BTA) was created by the Development of Tourism Act in 1969. Aim to encourage people living overseas to visit Britain and people living in Britain to take domestic holidays. At the same time, the Scottish, Wales, English Tourist Boards were formed. As Northern Ireland Tourist Board (NITB) was already established in 1948, BTA was charged to promote Northern Ireland at the request of NITB In 1998, tourism was devolved to Scotland and Wales and BTA designated as a cross border authority. In 2003, BTA and the English Tourist Board merged to form VisitBritain- the trading name for British Tourist Authority About VisitBritain Active in 35 markets worldwide. Divided into 3 regions: Americas, Europe, Asia Pacific Middle East and Africa (APMEA) The APMEA head office is in Singapore and Hong Kong is regional office for North Asia covering HK, Japan, Korea and China Hong Kong office opened in 1985. Other offices in region include Japan, Australia, Singapore, India, Dubai and representatives in China, Korea, New Zealand and South Africa Travel Statistics Updates Inbound Tourism to Britain In 2007, Britain welcomed 32.8 million visitors who spent £16.6 billion. Record visitor number but a decline of 0.3% in spending. Top source markets for Britain are US, France, Germany, Irish Republic and Spain. In 2008, there was a decrease of 2% in visitor numbers. Decrease began in last quarter of 2008 with the biggest decrease from USA. There was increase from Eastern European countries and no change from Asia. Spend however increased by 3% In 2007, Britain ranked 6th in the International tourism earnings after USA, Spain, France, Italy and China Hong Kong Market to Britain Hong Kong Market to Britain Hong Kong Market 7 million po
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