ShopLocal North Yorkshire.pptVIP

ShopLocal North Yorkshire Background Bedale District Chamber of Trade Tourism ShopLocal North Shropshire What we set out to achieve Business Model Business Link Business Plan Funding Applications (HDC, RDC, NYCC YorkshireForward) Website Branding Set-up including professional software to manage accounts and member and cardholder databases Project Model Member Product Offerings: MEMBERSHIP 2009 ￡65VAT inc.10 Cards Card sales revenue Advertising (print website) Cardholder database access Ambassador scheme Cardholder Product Offerings: LOYALTY CARD ￡2.50inc.VAT for lifetime of Card Discounts/special offers Intangible benefits Early Stages Bedale First XI Darlington Stockton Times sponsorship Key business owners joined (greengrocers, hardware, Post Office) Further media interest Cardholder questionnaire Halcyon Days! Rapid growth into other local Market Towns (Masham, Leyburn, Northallerton, Thirsk, Hawes, Muker, Richmond, Pateley Bridge) Part-time employment provided for 3 more people Attendance at local shows and fairs, talks at Business Associations and press releases 48,000 household leaflet drop Competitions and Christmas Fair Current Position 190 business members and nearly 10,000 cardholders What has actually been achieved from a business perspective? (Financial, media links, goodwill, opportunities to widen services) What has been achieved from a Member perspective? (Questionnaire, slight reported increase in sales by some, possible resign rate) What has been achieved from a Cardholder perspective? (Questionnaire, firming up of discount/offer rules) The Good…. Centralised voice for local independent businesses with local press, district councils etc Meeting people and acting as a link between businesses; great welcomes from business owners Viewed as a positive scheme against a largely negative background of recession Motivation from good member and card sales in 2009 Keep own hours and manage own diary Positive fee