Creativiy can seem like magic.docVIP

Creativity can seem like magic. We look at people like Steve Jobs and Bob Dylan, and we conclude that they must possess supernatural powers denied to mere mortals like us, gifts that allow them to imagine what has never existed before. Theyre creative types. Were not.But creativity is not magic, and theres no such thing as a creative type. Creativity is not a trait that we inherit in our genes or a blessing bestowed by the angels. Its a skill. Anyone can learn to be creative and to get better at it. New research is shedding light on what allows people to develop world-changing products and t