祥泰麒麟阁3月合推广计划(定).docVIP

祥泰·麒麟阁三月份整合推广计划书 方案提供：济南佳辉伟业房地产营销策划有限公司 2009年3月、 、 整体原则： 本月推广方式及渠道尽可能丰富，多元化组合，做好阶段性媒体效果监控，根据本阶段的媒体效果分析，确定4月份推广方式和渠道，在实现既定推广效果和目标的前提下，节约公司资源，实现投入产出比的最大化！ 该阶段核心推广主题： “特价房” 1828元/平米起 该阶段推广目的： 围绕第一阶段营销主题“特价房”，整合媒体资源，举办促销活动，引起市场消费者关注，变相宣传降价、避免与老业主造成价格冲突。 重新整合媒体资源，采用“立体化、多元化组合”宣传，造成市场推广的轰炸效应。（该阶段为祥泰地产09年的初次媒体亮相，第一阶段的媒体入市尤为重要） 在其他高层项目还没有大范围宣传的之前，在3月5日进行高层第一轮信息释放，抢得市场先机。 对高层电梯费用的减免进行有效及时的市场及老业主传递，以放大该营销策略点，辅助销售完成该活动主题。 为月底的新客户（整个3月份的新客户积累）集体抽奖活动做好及时的信息发布与活动支持，做好抽奖后的媒体释放。 阶段推广策略： 武器一——特价房（促销型策略） 时间：3月5日第一批——3月30号 主题：祥泰地产荣获08年滨州市十佳房地产开发企业，为答谢新老业主对祥泰地产的支持与信任，特推出“6套特价房”。价格1828元/平米起 宣传途径：鲁北晚报末版整版（12000元） 增加公交车媒体全年费用：2万，本月分摊费用：2000元 候车亭全年费用4万，本月候车亭费用：4000元 全月全部推广费用预算： 150450元 济南佳辉伟业滨州麒麟阁项目组 2009-3-3 祥泰·麒麟阁三月份整合推广计划书 account manager credit administration, and according to call of duty to perform various special loan management responsibilities. Total, line (jurisdiction) within the Department of risk management should take responsibility for its agencies, Marketing Management Department credit management functions of the supervision and inspection work. After the loan origination, account manager, through analysis of account verification account manager credit administration, and according to call of duty to perform various special loan management responsibilities. Total, line (jurisdiction) within the Department of risk management should take responsibility for its agencies, Marketing Management Department credit management functions of the supervision and inspection work. After the loan origination, account manager, through analysis of account verification account manager credit administration, and according to call of duty to perform various special loan management responsibilities. Total, line (jurisdiction) within the Department of risk management should take responsibility for its agencies, Marketing Management Department credit management