论文0205.doc

分类号 密级 U D C 编号 10520 硕 士 学 位 论 文 : 指导教师姓名、职称: 授 学科门类：管理学 专业名称：工 商 管 理 硕 士入 学 时 间： 二〇一 年 九月 二〇一六年一月二十日 Tianfu putting health wine service marketing strategy research XXX January 20, 2016摘要 随着21世纪的到来，国民经济发展较快，服务业对于各大企业在当前市场竞争中起到很重要的作用，营销理念逐渐得到企业界和学术界的重视。当前服务营销活动已经在企业中得到很大的推进，各种新颖的营销模式出现，使得营销范围有了进一步的扩大。本文是研究太岁酒的营销策略，研究重点之处在于正确找到太岁酒营销中问题所在，及造成这些营销问题的原因所在，并且还要保证所寻找的问题和原因准确性可进行评估。 。 营销Abstract With the advent of the 21st century, the rapid development of national economy, services for companies play a very important role in the current market competition, the service marketing concept gradually get the attention of the industry and academia. The current service marketing activities have been great advance in the enterprise, all kinds of new service marketing pattern, makes the scope of services marketing has further expanded. This paper is the study of traditional wine service marketing strategy, research emphasis lies in correctly to find the problem in traditional wine marketing, and the causes of these marketing problems, and ensure the accuracy of the causes of the problems and search for assessment. Is based on the current situation, the product concept innovation based on the market to accept, due to Chinas traditional thought, the new idea to accept a slower, it is hard to develop new markets, stumbled on the enterprise in the business. , based on the above background, the etheric aged wine service marketing strategy as the research object, combined with the enterprise research and development of new products of the particularity of the service marketing environment, the service marketing theory, to the enterprises current service marketing environment and the service marketing strategy, combined with the enterprise service marketing organizational structure, the system analysis, service marketing strategy of the enterprise put forward specific Suggestions for improvement, the