BEC Advertising.docVIP

Unit 4.1Advertising 1. billboard n. (US)large board used for displaying advertisements 大广告牌hoarding (Brit) [美国、加拿大英语](户外的)广告牌，招贴牌，揭示牌，告示牌 Large billboards have disfigured the scenery. 大型告示板已破坏了景色。 n. oral communication especially : oral often inadvertent publicity 口头；口头宣传；口头相传口碑口碑营销 orally communicated also : generated from or reliant on oral publicity 口头交流的； 来自于或依赖于口头相传口碑word-of-mouth customers 口头相传a word-of-mouth business 依靠口碑by word of mouth in spoken, not written, words 口头上（的）: Then it was word of mouth which told customers where to get the best furs, wheat or beef. 那时，广告只是以口相传，告诉顾客从哪儿可以买