B49.拥挤与创造力.docxVIP

“距离产生创造力”：社会密度与创造力的关系*陈辉辉，博士研究生，清华大学经济管理学院市场营销系博士研究生 通信地址: 北京市海淀区清华大学紫荆学生公寓 17 号楼 225A, 100084电话：-mail：chenhh.12@sem.tsinghua.edu.cn郑毓煌，通讯作者，清华大学经济管理学院副教授，博士生导师 通信地址：北京市海淀区清华大学伟伦楼 549电话：(010)mail: zhengyh@sem.tsinghua.edu.cn王 涵，硕士，中国民用航空局摘 要 中国有句名言叫“距离产生美”，本文基于拥挤产生的心理效应以及调节聚焦了理论，提出过度拥挤降低创造力以及拥挤与创造力呈倒 U 关系的假设。通过四个实验，本文发现“距离”确实会影响人的创造力。实验一发现过度拥挤的社会环境会降低人们的创造力（实验一 A 和实验一 B）；实验二发现过度稀疏的社会环境同样不利于创造力，并总结人口密度与创造力的关系呈倒 U 型曲线（实验二 A 和实验二 B）。最后，本文讨论了未来的研究方向。关键词 社会拥挤，创造力，规避动机Keep the distance:The relationship between social crowding and creativityAbstract Based on the literature of the psychological reaction to social crowding and theregulatory focus theory, we proposed that high social crowding would decrease people’s creativity, furthermore, we argued that the relationship between the level of social crowding and creativity should be reversed U-shaped. Four experiments supported our argument. Study 1A and Study 1B showed that high level social crowding decreased creativity; Study 2A and Study 2B indicated that, with the increasing of social crowding, creativity increased first and then decreased, showing a reversed U-shaped relationship of social crowding and creativity. The direction of next steps was discussed at last.Key wordssocial crowding; creativity; avoidance motivation*致谢：本文获得国家自然科学基金71272027）及国家留学基金委的资助，特此致谢！“距离产生创造力”：社会密度与创造力的关系摘 要 中国有句名言叫“距离产生美”，本文基于拥挤产生的心理效应以及调节聚焦了理论，提出过度拥挤降低创造力以及拥挤与创造力呈倒 U 关系的假设。通过四个实验，本文发现“距离”确实会影响人的创造力。实验一发现过度拥挤的社会环境会降低人们的创造力（实验一 A 和实验一 B）；实验二发现过度稀疏的社会环境同样不利于创造力，并总结人口密度与创造力的关系呈倒 U 型曲线（实验二 A 和实验二 B）。最后，本文讨论了未来的研究方向。关键词 社会拥挤，创造力，规避动机Keep the distance:The relationship between social crowding and creativityAbstract Based on the literature of the psychological reaction to social crowding and theregulatory focus theory, we proposed that high social crowding would decrease people’s creativity, furthermore, we argued that the relationship between the level of social crowding and creativity should be reversed U-shaped. F