ch01-电子商务介绍.docVIP

ch01-电子商务介绍 本文由junyliy贡献 ppt文档可能在WAP端浏览体验不佳。建议您优先选择TXT，或下载源文件到本机查看。 Chapter 1: Introduction to Electronic Commerce Electronic Commerce, Sixth Edition Objectives In this chapter, you will learn about: ? What electronic commerce is and how it is poised for a second wave of growth and a new focus on profitability ? Why business models have given way to revenue models and the analysis of business processes as key elements of electronic commerce initiatives Electronic Commerce, Sixth Edition 2 Objectives (continued) How economic forces have created a business environment that is fostering a rebirth of electronic commerce ? How businesses use value chains and SWOT analysis to identify electronic commerce opportunities ? Why electronic commerce is international by its very nature and what challenges arise in doing global electronic commerce Electronic Commerce, Sixth Edition 3 Electronic Commerce: The Second Wave Electronic commerce (e-commerce) – Businesses trading with other businesses and internal processes Electronic business (e-business) – Term used interchangeably with e-commerce – The transformation of key business processes through the use of Internet technologies(IBM) Electronic Commerce, Sixth Edition 4 Categories of Electronic Commerce Five general e-commerce categories – – – – – Business-to-consumer(B2C) Business-to-business(B2B) Business processes Consumer-to-consumer(C2C) Business-to-government(B2G) Supply management or procurement（采购） – Departments devoted to negotiating purchase transactions with suppliers Electronic Commerce, Sixth Edition 5 Elements of Electronic Commerce Electronic Commerce, Sixth Edition 6 Categories of Electronic Commerce (continued) Transaction – An exchange of value Business processes – The group of logical, related, and sequential activities and transactions in which businesses engage Telecommuting or telew