企业案例分析 产品营销运营管理分析.docVIP

平利百草堂生物科技有限公司案例 产品营销与运营管理分析 小组成员： 指导老师： 日期：2011年05月  目录 1企业概况·················1 2成长历程·················2 3经营特色与成功经验············2 3.1产品营销···············2 3.1.1产品组合··············2 3.1.2市场分析··············4 3.1.3销售模式··············4 3.1.4品牌策略··············5 3.1.5营销策略··············6 3.2运营管理················7 3.2.1企业使命··············7 3.2.2企业运营················7 3.2.3发展战略·············9 3.2.4产品质量·············10 4发展前景·················10 5参考文献·················11 摘要 经济制度改革转变了经济结构形式，中下型企业沐浴着春风迅猛