河大国教院 营大作业.docVIP

Marketing a company A report about the marketing of Master Kong（康师傅） Authors Name: Wang Junnan Student Number:3812700/ 080350251 Completing Date: EXECUTIVE SUMMARY Overview of subject matter The Group’s three main product segments have established leading market shares in certain segments of the People’s Republic of China’s (“PRC’s”) food industry. According to ACNielsen SCAN TRACK EXPRESS, based on sales, in December 2009, the Group was the market leader in instant noodles, ready to-drink (“RTD”) teas and bott