轮胎特保案.docVIP

摘 要 经济衰退往往伴随着贸易保护主义的到来，在金融危机的阴霾下，美国以中国输美轮胎数量扰乱了美国轮胎市场为由，对从中国进口的乘用车和轻型卡车轮胎征收特别关税。中国输美轮胎特保案发生的根本原因是由于世界金融危机重创了美国经济，整体经济实力的明显下降迫使美国转向贸易保护主义以图保护国内市场和产业，同时，美国制造商对中国大规模出口存在担忧，这也是引发特保案的导火线。即便中国是世界上的轮胎生产和消费大国之一，但突如其来的中美轮胎特保案致使中国的轮胎行业损失严重，使得中国轮胎行业产能过剩问题加重，出现连锁效应，导致中国轮胎行业产销两头受阻，陷入困境。对此,本文借鉴金碚博士的产业竞争力分析理论，从市场占有率、价格竞争力、限制性因素、产业政策以及生产技术水平五大指标分析得出中国轮胎产业的国际竞争力与世界主要轮胎生产国相比是具有一定的优势，中国轮胎行业具有进一步发展的潜力。需要摆脱轮胎特保案等国外对本国轮胎行业的制裁带来的困扰，其根本出路就是要提高中国轮胎行业的核心竞争力。一方面要积极应对反倾销，另一方面重建具有竞争优势的轮胎营销渠道和实施品牌战略是中国轮胎业可持续发展之路。关键要通过渠道共享，非价格竞争等方式获取差异化竞争优势，并且利用品牌效应，选择与我国轮胎行业相适应的品牌·战略以打造具有中国特色的世界轮胎品牌，进而建立有竞争优势的中国轮胎行业。 关键词：轮胎特保 中国轮胎行业 国际竞争力 营销渠道 品牌战略 Abstract Trade protectionism usually come with the economic downturn, the haze of the financial crisis, the United States the number of Chinese tire exports to the U.S. disrupted a U.S. tire market on the grounds that imports from China passenger car and light truck tire levy special tariffs. China’s tire exports to the U.S. economy, a significant decrease in the overall economic strength to force the United States turned to protectionism in order to protect domestic markets and industries, while large-scale U.S. manufacturers to China Exportation worry, this is the case of special safeguard trigger the fuse. Even China is the world’s tire production and consumption of one big country, but the unexpected result of Sino-US tires safeguard China’s tire industry has suffered serious losses, making the Chinese tire industry sales 2 blocked in trouble. In this regard, this reference Dr.Jin Bei of industrial competitiveness theory, the marker share, price competitiveness, limiting factors, industrial policy and technical level of production reached five indicators of China’s tire industry’s international competitiveness and the world’s major tire compared to producing a certain advantage, the Chinese tire industry has potential for further development. Need to get rid of tires safeguard tire industry and other foreign sanctions on the country to bri