Marketig Analysis of the Soapy Cauldron(肥皂酒吧市场分析).docVIP

Marketing Analysis of the Soapy Cauldron Word count: 3106 (not including reference) Table of Contents 1.0 Main issues identified in the context analysis 3 1.1 Issues identified from the customer context 3 1.2 Issues identified from the External context 4 1.3 Main issue identified from the Business context 4 2.0 Marketing communication objectives 5 2.1 Positioning 5 2.2 Objective 6 2.2.1 Sales Objective 6 2.2.2 Marketing objective 6 2.2.3 Marketing communication objectives 6 3. Marketing Communication strategy 7 3.1 Push Strategy 7 3.2 Pull Strategy 8 3.3 Profile Strategy 8 4.