单元设计3(销人员培训与指导).docVIP

广州城建职业学院 课程单元设计 学年学期： 2013~2014第2学期 课程名称： 销售管理 所属教研室： 营销与策划 授课班级： 12营销策划1、2班 教师姓名： 张 羽 广州城建职业学院教务处制 广州城建职业学院课程单元设计（首页） 课题（项目） 销售人员培训与指导 授课时间 课类/课序 实训/ 第 5、6次课 授课地点 班级/小组 12营销策划1、2班 单元学时 4 教学目的与要求： 1. 通过本项目学习让学生学会制定简单的销售人员培训计划； 2. 通过本项目学习能够让学生分析销售团队存在问题、培训需求描述和提出培训内容的建议； 3. 采取以组为单位进行实地调查、上网收集获取资料的方式，培养学生的团队合作精神，增强学生发现问题、分析问题和解决问题的能力以及人际交往与沟通能力。 能力（技能）目标： 能对销售人员进行培训及有效指导。 知识目标： 了解 leading cadres to everyday things busy as an excuse, urged not do or knock on the ring look, lack of work enthusiasm and forward-looking. The difficulties and problems of individual cadres indifferent masses as the buck passing, long, make some simple complex problems. Some cadres general talk about pay, do not take leading cadres to everyday things busy as an excuse, urged not do or knock on the ring look, lack of work enthusiasm and forward-looking. The difficulties and problems of individual cadres indifferent masses as the buck passing, long, make some simple complex problems. Some cadres general talk about pay, do not take leading cadres to everyday things busy as an excuse, urged not do or knock on the ring look, lack of work enthusiasm and forward-looking. The difficulties and problems of individual cadres indifferent masses as the buck passing, long, make some simple complex problems. Some cadres general talk about pay, do not take