淘宝商城和京东店分析.docVIP

建站 成功：钻石小鸟/ 戴维尼/ 欧宝丽/index.html 珂兰/ 淘宝C店 / 淘宝商城店 / 成本 淘宝商城店﹥建站＞京东商城店﹥淘宝C店 技术难度 建站＞京东商城店＞淘宝商城店＞淘宝C店 淘宝商城店 天猫运营成本来自四块 商城资费：a保证金；b技术服务年费；c扣点 以服饰产品为例 - 旗舰店，专卖店的保证金为：TM品牌10万，R品牌5万 - 专营店保证金：全R品牌10W，含有一个TM品牌15W - 技术年费：按类目划分为3W和6W两个档次 如果所经营的品牌为自主品牌R服饰产品，则需要在注册流程中准备11W。 保证金可在退出天猫经营后返还，技术年费则可根据政策享受按年返还。 运营成本：a公司团队人员薪资；场地租金及网络水电等基础费用 - 电商运营团队初期所需人员包括：客服（1-2名），美工1名，运营专员1名，活动策划专员1名，数据分析员1名，打包人员2名 - 基础费用各公司情况不同，所处环境不同，不做分析 推广费用：a P4P广告；b CPM广告；c CPT广告；参加淘宝活动 - P4P广告：按效果付费推广，淘宝站内推广包括：直通车（按点击IP数付款）；钻石展位（按展现付费）；淘宝客（按成交金额比例付费，5%起） - CPM广告：按展现量付费，1000个展现PV=1CPM - CPT广告：即按时长计费广告 showing a relatively independent form. The old town and the road network has been developed along the South, road networks are well-shaped grid structure. The nanxi area, the minjiang River area, dvn group and other area roads has not developed to a certain size showing a relatively independent form. The old town and the road network has been developed along the South, road networks are well-shaped grid structure. The nanxi area, the minjiang River area, dvn group and other area roads has not developed to a certain size showing a relatively independent form. The old town and the road network has been developed along the South, road networks are well-shaped grid structure. The nanxi area, the minjiang River area, dvn group and other area roads has not developed to a certain size