Luxury奢侈品概要.ppt

Can you recognize this brand? 路易威登 LouisVuitton 简称LV,始创于一八四五年，以做工精细华美的旅行箱包闻名于世，产品包括皮件、皮箱、旅行用品、男装女装、笔、手表等。一百五十余年来，路易威登精致、品质、舒适的“旅行哲学”广受推崇，深的各国名流的喜爱。 LouisVuitton, referred to as LV, was founded in 1845. It is mainly fanous for fine travel bags, including leather goods, luggage, travel goods, mens womens, pens, watches. During the past 150 years, Louis Vuitton is always loved by customers for its refined quality. Also its comfortable travel philosophy is widely respected. MontBlanc also translated as Mont Blanc, mainly well- known for the classic writing tools. Along with the Mercedes-Benz and Mark , they were referred to as the German 3M. The brand was founded in 1906, their products including luxurious watches, high-quality leather goods, mens fashion accessories and others. 。 万宝龙，又译作蒙邦、勃朗峰，经典书写工具的代名词，与奔驰(Mercedes-Benz)、马克(Mark)共称为德国的“3M”。品牌创始于一九零六年，产品包括名贵腕表、优质皮具、男士时尚配饰等 Ferrari VS Bentley Ferrari The worlds most famous racing and sports car manufacturers, based in Italy of Modena. Bentley Bentley is famous for its luxurious, rich concept car. Its also the car that the British Queen uses. Bentley cars are highly claimed for its excellent selection of crafts and harsh. Each car would need at least 400 high-quality leather, or about 15 cows, and all from the finest walnut wood. 宾利 Bentley又译作本特利，以豪华、奢侈闻名的富豪概念车，英国女王指定御驾。宾利轿车最为人称道的是其出色的手工艺和苛刻的选材，每辆轿车至少需用四百张优质牛皮，约合十五头牛，所需木材均选用上等胡桃木树瘤。 The most popular luxury brand--BMW BMW is a German world famous upscale automobile and motorcycle manufacturers, headquartered in Munich. BMW是德国一家世界知名的高档汽车和摩托车制造商，总部位于慕尼黑。 What do you think of when you see this classic stripes? Basic Area：Advanced customization, readymade garments, leather products, leather and silk accessories Outspread Area：Perfume, cosmetics, jewels, watches, womens lingerie, etc. Others：Socks, daily products, household products, ornaments and so on 伯百利 Burberry，又译作博柏利、芭宝莉，英伦式优雅的典型代表，在中国的高尔夫球场上、高尚人士的酒会中，随处可见其经典的条纹/方格标记。品牌创始于一八五六年，产品包括服装