美国苹果集团的销战略和营销策略分析.docVIP

美国苹果集团的营销战略和营销策略分析 坐落于美国硅谷的苹果股份有限公司（Apple.lnc）可谓是家喻户晓，旗下的 产品是所有潮流人士追求的宠儿，那个为纪念阿兰图灵的被咬了一口的苹果标 志在五湖四海内广受推崇。在全球经济衰退的 2009 年，苹果公司的业绩反而增 长 14.4%，纯利润增长更接近 35%。“苹果”现在已经成为流行时尚的代名词， 其中的市场营销原理很值得我们深思自苹果上市以来，不管市场对这款产品的呼声多高，苹果公司始终坚持通过与运营商签订排他性合作协议、分享运营商收入的方式，耐心地开拓市场。中国目前只与联通合作，“得不到的就是最好的”，带有苹果味的iPhone以及“乔布斯式”的营销让苹果粉丝为iPhone疯狂是再自然不过了。乔布斯的另一策略是设立“苹果专卖店”，增加顾客的体验和展示产品，强力进行品牌营销。 leading cadres to everyday things busy as an excuse, urged not do or knock on the ring look, lack of work enthusiasm and forward-looking. The difficulties and problems of individual cadres indifferent masses as the buck passing, long, make some simple complex problems. Some cadres general talk about pay, do not take leading cadres to everyday things busy as an excuse, urged not do or knock on the ring look, lack of work enthusiasm and forward-looking. The difficulties and problems of individual cadres indifferent masses as the buck passing, long, make some simple complex problems. Some cadres general talk about pay, do not take leading cadres to everyday things busy as an excuse, urged not do or knock on the ring look, lack of work enthusiasm and forward-looking. The difficulties and problems of individual cadres indifferent masses as the buck passing, long, make some simple complex problems. Some cadres general talk about pay, do not take