微软用户-Unit2StartingaBusiness.pptVIP

Unit 2 Starting a Business Making SWOT Analysis for Your Business 商业态势分析法 Step 1 导 About SWOT Analysis 商业态势分析法 SWOT（Strengths Weakness Opportunity Threats）分析法，又称为态势分析法或优劣势分析法，用来确定企业自身的竞争优势（strength）、竞争劣势（weakness）、机会(opportunity)和威胁（threat），从而将公司的战略与公司内部资源、外部环境有机地结合起来。 Step 2 学 Analysis for Business Factors of Jack’s book shop （分析杰克书店的商业因素） a) The rent has been going up in the town. b) Jack has good experiences in running a book shop. c) Many schools have no book shops. d) Some book chain stores will open in schools next year. e) Jack is a good buyer and he can get a good price f