商务英语(上)答题总结.docVIP

商务英语（上）简答题总结 几个重要概念 (??????? STEP analysis-------STEP stands for Sociological, Technological, Economic and Political. (STEEP---Sociological, Technological, Economic, Ecological and Political). It is a useful management tool which helps companies understand the external factors that can affect their businesses. (??????? TQM-----It stands for Total, Quality, and Management. (??????? SWOT-----It stands for Strengths, Weaknesses, Opportunities, and Threats. It is a management tool which helps an organization to identify its strengths and weakness, understand the opportunities presented by the mar