2016外贸函电第二章.pptVIP

Chapter 2 Establishment of Business Relations WHY? To establish business relations with prospective dealers is one of the vitally important measures either for a newly established firm or an old one that wishes to enlarge its business scope and turnover. No customers, no business. HOW? Merchants may be approached through the following channels : Web Banks Commercial Counsellor’s Office Chambers of Commerce in foreign countries Trade Directory Advertisements Attendance at trade fairs and exhibitions held at home and abroad Mutual visits by trade delegations and groups Introducti