毕业论文-互联网企业营销人员的激励研究.doc

互联网企业营销人员的激励研究——以A企业为例 PAGE \* MERGEFORMAT 14 天津外国语大学 本科毕业论文 互联网企业营销人员的激励研究 ——以A企业为例 The Study on Market Sellers Incentive Mechanism of Internet Companies ——Case to Company A 学科专业： 人力资源管理 学生姓名： 学生学号： 指导教师： 定稿时间： 2010年5月 互联网企业营销人员的激励研究——以A企业为例 摘 要 激励就是激发人的动机，促使其产生行为并达到目标。激励一直是人力资源管理研究的主要问题，科学有效的激励机制对于提高员工满意度，增加企业竞争力具有重要作用。本文首先分析了互联网企业特点，介绍了互联网企业营销人员的激励现状，并具体阐述了相关激励理论，然后通过对互联网行业A公司商务部员工激励现状进行调查分析，发现公司在员工薪酬福利、职业培训和个人发展等方面存在的问题。针对这些问题，本文运用管理学、组织行为学和人力资源管理学的有关理论和方法，结合互联网公司员工的需求特征，提出了一些改进和完善激励机制的建议。通过引入灵活的薪酬和福利激励措施来增强激励的效果，同时拓宽培训内容和职业生涯道路，A公司员工激励机制的改进主要包括物质激励、精神激励、人力资本提升等一系列具体完善。互联网瞬息万变的特质决定了这个行业过高的人员流动率，通过对互联网行业的特点和现有互联网行业中人员的激励措施的分析，加上相关理论的引用和阐述，我希望能够探究出一个更好、更有效的建立互联网企业激励机制的途径。 关键词：互联网，激励机制，营销人员  ABSTRACT Incentive is to stimulate the motivation of people to promote their behavior and achieve goals. It is important of the study on Human resource management, scientific and effective incentives play an important role in improving employees’ satisfaction and increase the competitiveness of enterprises. This paper analyzes the characteristics of Internet companies first, introduces nowadays incentives of market sellers, and illustrates related incentive theory, then by investigating incentives of market sellers in company A which in Internet industry, found company A has problems in staff salaries and benefits, vocational training and personal development. Addressing to these issues, the paper use relative theories of Management, Organizational Behavior and Human Resource Management, combined with the characteristics of market sellers in Internet industry, proposed some suggestions to improve and perfect the incentive mechanism, enhanced the effects of inspiration by introducing a flexible salary and benefit incentives, At the same time broaden the training and career path. A series of measures of improvements in incentives of company A include material incentives, spiritual motivation, human capi