Acer崛起解答.ppt

Acer Group members: Ye bei Lin yan Zhao chaohui Service Nine Agenda Background 1 Strategic Goal 2 Problems 3 Learning 4 01 Background Part One 1976 CEO Stan Shih： starts Acer mid-1980s commoner culture late 1980s restructured into SBUs+RBUs 1992 AAC (America) Acer Europe Acer China ACLA latin America Other places 1994 1995/09 the 1st generation 1996/02 the 2nd generation the 5th generation ? ? ? Aspire concept Acer “fast foodprocess smile curve client-serverstructure 1997 Smiling Curve Distribution brand/service design sofeware speed cost Valu