毕业设计(论文)-富康牌牛初乳营销策略及分析.docVIP

北华航天工业学院毕业论文 PAGE 33 - 摘要 牛初乳是奶牛正常分娩后72小时内分泌的乳汁。它含有3000多种营养成分尤其是丰富的营养物质和五大免疫活性因子(igG,.igA,igM,igE.igD)，七大生长因子：类胰岛素生长因子、表皮生长因子、红细胞、血小板生长因子、骨骼生长因子、转化生长因子、纤维生长因子、神经生长因子。牛初乳中免疫球蛋白的含量为人初乳的50到100倍，它的诞生是一个白金搬的发现。美国食品科技协会（IFT）称::牛初乳为21世纪最具发展前景的非草药类天然天然健康食品。本文通过对牛初乳目前的市场和牛初乳面临的问题进行策略分析。就完达山富康牌牛初乳提出在未来发展中的模式和一些建议。 关键词：牛初乳 营销策略 品牌经营 Abstract Bovine colostrums dairy cows endocrine 72 hours after normal childbirth milk. It contains more than 3000 kinds nutrients especially rich nutrients and five immunity activity factor (igG,. IgA igM igD), igE. J, seven growth factor: insulin-like growth factor, the epidermal growth factor, red blood cells, platelets growth factor, bone growth factor, transforming growth factor, fiber growth factor, nerve growth factor. Dairy colostrum the content of immunoglobulin is colostrum 50 to 100 times, it was born is a platinum moved discovery. The United States food science association (IFT) says: : bovine colostrums for the 21st century the most promising herb class natural natural healthy food. This article through to bovine colostrums current market and bovine colostrums problem in strategy analysis. Just WanDaShan FuKangPai bovine colostrums put forward in the future developing mode and some Suggestions. Key words：Bovine colostrums marketing policy Brand Operation 目录 TOC \o 1-3 \h \z \u HYPERLINK \l _Toc295679987 摘要 PAGEREF _Toc295679987 \h I HYPERLINK \l _Toc295679988 Abstract PAGEREF _Toc295679988 \h I HYPERLINK \l _Toc295679989 一 完达山概况 PAGEREF _Toc295679989 \h - 1 - HYPERLINK \l _Toc295679990 二 富康牌牛初乳介绍 PAGEREF _Toc295679990 \h - 6 - HYPERLINK \l _Toc295679991 三、牛初乳目前市场面临的问题及分析 PAGEREF _Toc295679991 \h - 11 - HYPERLINK \l _Toc295679992 （1）信任危机 PAGEREF _Toc295679992 \h - 11 - HYPERLINK \l _Toc295679993 （2）缺乏消费的核心价值 PAGEREF _Toc295679993 \h - 11 - HYPERLINK \l _Toc295679994 （3）消费者对牛初乳的概念含糊不清 PAGEREF _Toc295679994 \h - 12 - HYPERLINK \l _Toc295679995 （4）消费者对于牛初乳与牛奶的概念混淆 PAGEREF _Toc295679995 \h - 12 - HYPERLINK \l _To