13-Competing through Innovation.pptVIP

Chapter 13 Competing through innovation Content New product success and failure Planned innovation New product development process Speeding new product development Organizing for new product development New product success and failure Types of new products Successful new products Business product success Types of new product failure Types of new products Dinosaurs The demand for them has passed Flamingos Beautiful but unsalable Ostrich Meet today’s needs but blind to the future Pearls Always be of value, be modified into jewels Business product success Product uniqueness or superiority Managem