英雄联盟网络游戏产业策划报告.docVIP

目 录 一、企业简介···············································································1 二、产品特性分析········································································1 2.1免费的进入门槛········································································1 2.2 丰富的游戏内容·······································································1 2.3 不断地更新细节·······································································2 2.4 照顾新手玩家··········································································2 2.5 关注女性玩家··········································································2 三、营销环境分析········································································2 3.1 外部环境分析···········································································2 3.1.1 网络游戏市场概述································································2 3.1.2 政治与法律因素···································································3 3.1.3 行业产业链结构分析·····························································3 3.1.4 消费者行为分析···································································5 3.2 内部环境分析···········································································7 3.2.1 消费者行为分析···································································7 3.2.2 产品组合分析······································································8 3.2.3 企业文化分析······································································8 四、营销机会分析·········································································8 4.1 潜在客户群··············································································9 4.2 产业链的延伸···········································································9 4.3 相关活动扩展···········································································9 五、营销战略制定········································································10 5.1 市场细分················································································10 5.2 目标市场································