Chapter Five---Verbal Communication.pptVIP

Outline Case Analysis What is Language? What is Verbal Communication? Lexical Meaning and Culture Norms of Social Interaction 1. Adressing 2. Greetings 3. Saying goodbye 4.Expressing gratitude and thanks I. Case Analysis Case One: Several years ago, a U.S. Commission on Foreign Languages and International Studies noted that when Pepsi was first introduced in Taiwan, the slogan “Come Alive” was translated into Chinese as a rather sacrilegious (亵渎神灵的） message: “Pepsi brings your ancestors back from the grave.” Case Two: A number of years ago the Chevy