論以人为本企业文化的构建钱维琼论文.docVIP

以人为本的企业文化构建研究摘要: 21世纪企业间的竞争,最根本的就是文化竞争,可以说好的企业文化就是企业生存与发展的核心竞争力。企业文化包含多个方面,多种层次,其中以人为本是企业文化的核心和灵魂,企业应该着力构建以人为本的企业文化。首先介绍了建立以人为本企业文化的理论基础,即内部营销理论,并用该理论解释怎样建设以人为本的企业文化,还阐述了建立该文化的关键是让员工与企业目标一致、利益一致以达到共同发展。 关键词: 企业文化以人为本领导体制?Research on establishment of enterprise culture based on humanist Abstract：Corporate culture is the cohesion of the people and enhance their competitiveness. Intangible asset and strength, survival and development of enterprises is the driving force. Externally, it is a banner of enterprises; internally, it is a centripetal force. Corporate culture and it is essentially bu