悦诗风吟中国上市计划中文答题.pptVIP

COG批发/其他COG 25% 兰芝% 销售 -demosal+通讯-磁性+其他销售 梦妆%NS 梦妆%,+10%/yr 营销 Laneige%,+15%/yr Promo -分期偿还- 柜台 RMB200k/3yrs 间接的 affiliate%,less0.1%/yr 5 年 PL 假设 Channel 2012 2013 2014 2015 2016 TotalSales Counter New TotalSales Counter New TotalSales Counter New TotalSales Counter New TotalSales Counter New DS 15,000 20 20 73,800 60 40 173,070 120 60 322,047 200 80 527,582 300 100 FSS 5,000 5 5 24,600 15 10 75,690 45 30 161,024 75 30 254,791 105 30 E-Com - - - - - - - - - 30,000 100 100 90,000 200 100 RetailTotal 2,000 1 1 4,800 1 - 12,000 1 - 16,800 1 - 24,000 1 - NetSales 22,000 26 26 103,200 76 50 260,76