2010年 浙江财经学院 国际营销 期末靠范围.docVIP

第一章 P24 名词解释 1、SRC （self-reference criterion）is an unconscious reference to one’s own cultural values, experiences, and knowledge as a basis for decisions. 2、Global awareness to be globally aware is to have tolerance of cultural differences and knowledge of cultures, history, world market potential, and global economic, social, and political trends P16 简答 4、Discuss the four phases of international marketing involvement P18 The first phase includes those domestic firms which have no foreign business activity except those sales made to foreign customers who come directly to the firm. The sec