Market enty decision.docVIP

Market entry decision key Motivators to international marketing Reactive stimuli: -adverse domestic market conditions -opportunity to reduce inventories -availability of production capacity -favourable currency movements -opportunity to increase the number of country markets and reduce market related risk -unsolicited orders from overseas customers Proactive stimuli: -attractive profit/growth opportunities -ability to easily modify products for export markets -public policy programme for export promotion -foreign country regulations -possession of unique products -economies from addition