PESTEL anaysis on European airline industry.docVIP

PESTEL analysis on European airline industry PESTEL analysis is an updated version of “ETPS”, a mnemonic for the four sectors of his taxonomy of the environment: Economic, Technical, Political, and Social (Aguilar, 1967). PESTEL analysis is an analysis of the external macro environment (big picture) in which a business operates. These are often factors which are beyond the control or influence of a business. Airline industry is one of the most important transportation sectors for an area’s progress which makes crucial contribution on an economic, political and social, cultural level (Button, 2