联想集团英文版介绍.pptVIP

GROUP 2Lenovo Lenovo Brief Introduction It was built in 1984 by Liu Chuanzhi and 10 computer technician with 2 million yuan in Beijing. It was named Legend firstly. In 1994, Legend s successful IPO (Initial public offerings首次公开募股） in the Hong Kong Stock Exchange. In 2004，they changed the logo “legend” to “lenovo”.“le”is from legend and “novo” is from Latin ，which means new and creativity. In 2005，Lenovo purchased IBM. Today Lenovo has become the biggest manufacturer in China and the third biggest manufacturer in the word. Keys To Success Creativity Successful promotion such as advertisement