麦肯锡渠道运营与流程营销导论.ppt

* No text for this slide * * * * * * * * * * * * * * To validate economic impact and key variables a 4 board template should be used INIT * * A creative strategy has 8 elements that can be played to address price perception communication challenges INIT * For each of the variables selected adequate comparisons have to be chosen * * * * * * * * * * * * * * * Effective churn management can be achieved through win-back, retention, and/or acquisition programs. Each program consists of three stages. First, the company develops customer insight that provides an understanding of the reasons for chur