大学毕业设计__我国经济型酒店服务创新策略浅析.docVIP

我国经济型酒店服务创新策略浅析 摘要 经济型酒店在强大的市场需求下，迅速的发展起来，逐步成为了饭店业新兴的业态。但是快速扩张的经济型酒店不可避免的存在着产品趋同、竞争激烈等等的问题。面对这些情况，经济型酒店企业应该加强产品服务创新，形成自己所特有的竞争优势，赢得市场，赢得竞争。本文以锦江之星酒店为例，从创新驱动力方面来分析经济型酒店的创新策略，从而为企业的创新行为提供参考。 关键词：经济型酒店，服务创新，创新驱动力，创新策略 Abstract Economy hotels are developing rapidly in huge market demand and have become the new trend of hotel industry．But economy hotels in rapidly expan are facing the problems like product convergence and, fierce competition． hotels should put more efforts to the innovation of service and gain competitive to win the market share． Jinjiang Inn as an example, this paper analyzes