人祖山策劃案.docxVIP

“问道中华源，寻根人祖山” ——山西人祖山文化旅游广告策划案委托人：山西人祖山文化旅游公司文案：广告一班 王蓉 14120900618二〇一三年十二月二十三日 目录1.摘要 ······································································32.前言 ······································································33.市场分析 ··································································33.1 市场概况 ····························································33.2 品牌发展现状 ························································33.3 受众分析 ····························································34.战略策划 ··································································44.1 定位 ··