台灣TFT-LCD產業結構、廠商行為與經營績效.docVIP

台灣TFT-LCD產業結構、廠商行為與經營績效syc.mt96g@.tw 3交大科技管理研究所 在職專班碩士 摘要 台灣TFT-LCD產業歷經十年的發展，至2007年總產值達新台幣1.69兆元，其中整體面板產值達新台幣1.21兆元，超越韓國，躍居世界第一。本研究以產業經濟學之結構－行為－績效（Structure-Conduct-Performance, SCP）模型為基礎，並綜合TFT-LCD產業特性，探討產業結構、企業競爭行為與經營績效之間的關係。現階段台灣大尺寸TFT-LCD面板製造廠商一共有五家，由於家數不多所以研究樣本將所有廠商全數納入，研究期間由2000年第二季至2008年第一季，以季為單位，市場佔有率資本密集度研發密集度、水平整合垂直整合等。實證結果發現與對於經營績效有顯著正相關，資本密集度、研發密集度垂直整合對於經營績效呈現顯著負相關其引申的管理意涵為可以提昇經營績效，提高固定資產使用效率。關鍵字：結構－行為－績效模型、TFT-LCD產業 -Conduct-Performance Model to Explore Taiwan’s TFT-LCD Industry Abstract The output value of Taiwan’s TFT-LCD industry has reached 1690 billion?NT dollars in 2007, with a decade of development. Particularly, the production value of TFT-LCD panel of Taiwan, exceeding that of Korea and becoming the first in the global market, is about 1210 billion?NT dollars. This study uses listing Taiwan’s firms of large size TFT-LCD panel maker as empirical objects. The themes of this study are to explore what status the TFT-LCD industry in Taiwan stays and what factors influence TFT-LCD firms’ operating performance in view of the Structure-Conduct-Performance (SCP) mode. There are five firms making large size TFT-LCD panel. This study picks all the makers as empirical sample because the number of the makers is not so many. The sampling period is from 2000Q2~2008Q1. The independent variables in maker structure are market share, asset intensity, and sales growth rate. The independent variables in firms’ behavior (conduct) include RD intensity, investment strength, horizontal integration, vertical integration and debt rate. The empirical result shows that investment strength as well as sales growth rate has significantly positive effect on operating performance. On the other hand, the asset intensity, RD intensity, vertical integration and debt rate have significantly negative effect on operating performance. The result provides us a managerial implication as follows: although expanding the product capacity and increasing the sales growth rate continu