网络经济对现代企业的响.doc

摘要 正确认识网络经济，了解网络经济的发展，是我们讨论网络经济对当代企业影响的基础。研究网络经济的发展方向对现代企业管理理念、战略思想、营销策略、产品创新起到至关重要的作用。现如今，电子商务作为网络经济的核心，其发展的方向对现代企业而言是一次革命性的改变。从某种意义上说，网络经济对现代企业的竞争与发展，是一次机遇，也是一次挑战。 网络经济的兴起必将影响现代企业的生存、研发、销售、经营管理等各个环节。网络经济在全球化的经济背景下发展迅速，在不受其他因素影响的前提下终改变代现代企业内部的运作模式。网络经济会动摇传统企业固有的发展策略，动摇工业时代的经典的管理方法和战略思想。当代企业想要更好的发展就应该意识到网络经济带来的危机，并积极主动的抓住机遇，努力融入网络经济，并在融入过程中防范网络经济给企业带来的风险和陷阱，尽快的适应网络经济的发展，按照网络经济的要求优化重组企业内部的各种业务和管理模式。 关键词：全球性；营销策略；治理制度 Abstract Correct understanding of network economy, to understand the development of network economy, we discuss the foundation of the network economy influence on contemporary enterprises. Research the development direction of network economy to the modern enterprise management concept, strategic thinking, marketing strategy, product innovation play a crucial role. Today, electronic commerce, which is the core of the network economy, the development direction for modern enterprise is a revolutionary change. In a sense, the network economy and development of modern enterprise competition, is an opportunity, is also a challenge. The rise of the network economy will certainly affect the survival of the modern enterprise, research and development, sales, management and so on each link. Network economy under the background of globalization of economy has developed rapidly, on the premise of not influenced by other factors will change the generation of modern enterprise internal operation mode. Would undermine the development strategy of traditional enterprise inherent network economy, and shaken from classic management method and strategy of the industrial age. Contemporary enterprise want better development should be aware of the crisis brought about by the network economy, and actively seize the opportunity, effort into the network economy, and in the process of integrated prevention network economy brings to the enterprise risk and trap, as soon as possible to adapt to the development of network economy, in accordance with the requirements of t