高中英语：Unit 1 Advertising 课件-Project（牛津译林版必修4）.pptVIP

ks5u精品课件 必修4 Unit 1 Project Project * Project Developing an ad campaign Step One: Comprehension 1 What is an ad campaign? 2 What media can you use in an ad campaign? 3 What questions should we first consider? An ad campaign is an organized programme of advertisements using various kinds of ads to reach a particular audience. We can use different kinds of media, including newspapers,magazines,televisions,billboards, mailing, etc. 1 Who is the audience for your ad campaign? 2 What do you want your ad campaign to say? 3 How do you reach your audience? To build an ad c_________ Step One *ha